Peter joined Imaginova as Vice President and General Manager of the MultiChannel Commerce division in July 2007. Peter leads the strategic growth of the company's eCommerce, Catalog and Wholesale businesses, including Orion Telescopes & Binoculars (OrionTelescopes.com), LiveScience Store (LiveScienceStore.com) and Starry Night (StarryNightStore.com).

Prior to joining Imaginova, Peter served as Director of Sales & Merchandising for hpshopping.com (Hewlett-Packard's consumer direct store), where he was responsible for the overall sales quota and gross margin plan, products, merchandising, pricing, product promotions and inventory management. Previously, Peter was Vice President of Operations and Systems Integration at eCOST.com, eCommerce Manager at Hewlett-Packard and General Manager of PrimeSource, Inc.'s strategic business unit in Birmingham, AL.

Peter holds a bachelor's degree in Economics and History from Whitman College and an MBA from the University of Southern California.