OMD / Imaginova
Intellectually Curious
Market Segmentation

Study by Imaginova and OMD Uncovers 60 Million Adults who are "Intellectually Curious" about Science

Research Reveals and Examines Three Distinct Segments of Consumers

A new study released by Imaginova, the science and technology-focused multimedia content and commerce company, and global media communications agency OMD reveals that the market for science-related information and consumer products extends well beyond hardcore science enthusiasts and is growing.

Defined by Imaginova as "Intellectually Curious" consumers, this market totals 40% of the US population of 18-54 year olds, or 60 million people. The study results reveal three distinct segments within the Intellectually Curious demographic.

Simply complete the form below and you will be taken to a page where you can download the study results.