Imaginova™ History

Imaginova’s multimedia brands capture people’s fascination with space, science and technological innovation across consumer, education and professional markets.

Imaginova™ was founded in 1999 as by Lou Dobbs and the website of the same name was launched in July 1999 on the anniversary of Apollo 11’s moon landing. In 2000, the company acquired Sienna Software, publishers of Starry Night Software, and Space News (from the Army Times Publishing division of Gannett Corporation).

In May 2004, the name of the company was changed to Imaginova™ to better reflect the strength of its core brands and to facilitate the expansion of its successful business model beyond the space category into other areas of science and technological innovation. This model integrates traditional and new media into compelling content and marketing platforms.

Imaginova™ has a strong focus on high quality editorial, creative and technology across its brand franchises and partners with leading media, retail, and consumer product companies as well as key industry associations to deliver its products and services.

Imaginova’s brand franchises include:

Starry Night™, the world’s leading family of astronomy software and DVDs available at leading specialty and mass retailers as well as on-line. Starry Night’s excellence has been recognized for four years running by the prestigious Parents’ Choice Foundation and recently received a Codie Award from the Software & Information Industry Association (SIIA).
Space News®, the premier business-to-business international news weekly dedicated entirely to the commercial and military space and satellite communication businesses. The publication is marking its 15th anniversary in 2004. Space News co-presents the annual Strategic Space Conference in Omaha and Space at the Crossroads Symposium in DC., the award-winning web site that offers rich and compelling space, astronomy and technology content, including information, education, entertainment and business news. syndicates its content to leading news outlets including,, and Yahoo. In 2003,’s editorial excellence was recognized by the Online News Association for its coverage of the Columbia space shuttle disaster.
Imaginova™ is headquartered in New York City with offices and news bureaus in Washington, DC, Toronto and Paris.